If we put together the variety of music genres hailing from Colombia, the incredible musicians born in the country, and the different initiatives coming from the Colombian government aimed at promoting music as a core element of Colombian identity, it is not surprising to see how Colombia became a Latin culture powerhouse punching above its weight. One country in particular has managed to become an epicenter of music production, songwriting, and the emergence of many of today’s Latin music superstars: Colombia.
Latin America, being such a big market economically, culturally, and geographically, has countless regional Latin music genres to offer and the possibility of any of them crossing over to regional success is real. Haga click aquí para leer la versión en español de este reporte.Īs we explored in Part 1 of this series about Mexico, the explosion of digital platforms has not only propelled the careers of mainstream Pop and Hip-Hop acts, but it has also helped to bring the world’s regional Latin music genres into the limelight.
Colombian stars Paola Jara and Jessi Uribe are part of Colombia's movement, as its regional music goes international.
